What are the Benefits of Fast Websites?
Aside from the obvious, fast websites not only is appealing to people but also to search engine robots!
The truth is, there are a lot of websites in the world so search engine robots are given a limited time to read and index each web page. If your website takes a long time to load, the robot may have ran out of time to their job properly. So the next time someone makes a search on the search engine, the search engine is not sure if your website is relevant even if it is.
A website that takes long to load has the most impact on mobile phones, not just the robots, even people will lose their patience and leave.
How do I find out if my website is fast enough?
A simple and easy to use tool is PageSpeed Insights. Just paste the link to the website you wanna test and it will give you a report for both mobile and desktop report showing you what is taking up time and where you can improve.
Take caution that this report is a guide, not a hard and fast rule. The goal is to avoid red and get as green as possible.
PageSpeed Insights connects to your website from US. If you would like to test your website from a different country, you can try WebPageTest.
The report from this website is more difficult to read, but it does tell you how long it takes to load your website (highlighted in green box).
What affects the speed of a web page the most?
Unfortunately, it’s the pictures! We all love pretty images, they are eye-catching and tell a thousand words. But having a lot of images on your web page, like our home page that has about 27 images, increases loading time.
If you have another web page with about the same number of images with about the same size but is loading slower, then something must have went wrong. This is commonly caused by poorly compressed or oversized images, images loaded from different countries all over the world, or heavy render blocking resources like large CSS or JS files.
Not every technique would have significant improvements for every website, even if recommended by PageSpeed Insights.
For example, minifying CSS and JS files has very little speed improvements for cases like our Pickedthis website.
Your page where I can try Pickedthis premade website is slow, but the rest are not. Why is that?
When we let the whole world to try their own words and pictures on our premade websites, we have made very complex set ups behind the scenes for each premade website.
Imagine that each of our premade website is a website within our Pickedthis website with a large control panel that lets anyone in the world to try their own text and images. This premade website is not only getting less attention from search engines since it is like a room in a house, it is also takes longer to load since it takes time to move text and images in and out of this room.
Does that mean that my Pickedthis premade website is going to be slow?
No. If you order a Pickedthis premade website, we will go behind the counter and take this same premade website without the large control panel. We call it the lean premade website.
Now, your website will need a place to live on the Internet. So, if you do not already have a domain name and web hosting space, we will go shop around for one with good value for money for you since it takes time for a domain name to be registered and web hosting space to be set up. Of course, we’ll discuss what domain name you would like before we buy.
Next, we fill the lean premade website with your words and pictures, resizing the images if needed, and watermarking the images if requested. Before we publish it online for the world to see, we’ll show you what your website looks like. If you have minor changes, we’ll make them and show you again. Once you give us the final OK, we’ll publish it online and you will have a Pickedthis website of your own that is fast like our Pickedthis website.
With this set up, your website is not only free from the bulky control panel, it is also hosted on the top level, not trapped in another website, giving it the attention and exposure it deserves to search engines.
Use PageSpeed Insights to compare the results from a page without much images like our blog and our Pickedthis home page.
Pictures may drop the speed of web pages, but when it is necessary, we’ll just have to make do with them as long as it does not go red.
All pickedthis websites run on our own unique technology. We optimise our system every step of the way so that there are no unnecessary loops or load to ensure your website runs fast on both mobiles and desktops.